Content Marketing
Discover articles and videos in Content Marketing
Unlock the Power of Money Words: How Founders Can Write Copy That Converts
review.firstround.com • 20+ min
Copyhackers’ Joanna Wiebe shares the science behind word choice to help take your copy from guesswork to goldmine.
How to Use Content Marketing to Your Advantage
www.cmswire.com • 9 min
Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
moz.com • 11+ min
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for…
Keys to Effective B2B SaaS Content Marketing
www.toprankmarketing.com • 4 min
B2B SaaS content marketing can be difficult, but if you follow these steps, you’ll find it’s well worth the effort.
How To Use Technology To Unlock Content and Marketing Potential
contentmarketinginstitute.com • 6 min
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine…
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
sparktoro.com • 5 min
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is
Repurposing content: How to extend the life of your content assets
searchengineland.com
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
blog.hubspot.com • 3 min
Discover the latest post-SEO trends shaping digital marketing in 2024. Empower your strategy with insights from HubSpot on creators, content tactics, and more.
How to create a more effective homepage
mkt1.substack.com • 10 min
A step-by-step guide on improving your homepage content & copy to increase conversion
SCAMPER your way to better SEO and content marketing ideas
searchengineland.com
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source
www.animalz.co • 6 min
Discover how by-products from everyday work artifacts can turn into extraordinary content.
How to Create Content Briefs (with 6 Templates)
ahrefs.com • 5 min
Build killer content briefs.
13 Sales Objections You Can Overcome Easily Through Content
newsletter.mohammedshehu.com • 9 min
Learn how to uncover, affirm, and overcome objections to buying your solution.
Humans vs. AI In Content Marketing: Where will humans outperform AI tools? [Blog + Video]
www.nectafy.com • 9 min
There’s a lot of talk about “the role of AI in content marketing,” but here we explore the role of humans—and where we can beat AI tools any day of the week.
5 Ways to Generate B2B Content Marketing Ideas
www.toprankmarketing.com • 3 min
Feeling out of inspiration for your B2B content marketing? Use these ideas to get things moving again.
How to write content that gets eyeballs with Sam Parr
www.youtube.com
Learn different ways that creators can generate ideas for content marketing that will get them more exposure from Sam Parr at Craft + Commerce 2022. LEARN HO...
How to Increase Organic Traffic: 12 Tried & Tested Tips
ahrefs.com • 11+ min
Tried, tested, and not too complicated.
The Best ChatGPT Plugins for Marketers and Content Creators
foundationinc.co • 9 min
OpenAI is unlocking a new level of AI functionality with ChatGPT plugins—here are the best ones for marketers and content creators.
The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)
www.searchenginejournal.com • 9 min
Looking to boost your content marketing efforts? Learn the top skills and strategies needed for success.
How to Create a Content Plan in 5 Easy Steps
ahrefs.com • 7 min
A must-have in content marketing.
Content Marketing Video & Visual Storytelling Survey 2023 [New Research]
contentmarketinginstitute.com • 10 min
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need…
BSMS 46 - A simple framework for content creation
www.kalungi.com • 11+ min
Instead of working backward from keyword to content, good content marketing does the reverse—start with a question you think you can answer better than someone else.
How to create product-led content that converts with Fio Dossetto
www.youtube.com
Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients....
How to Create Relevant Content That Ranks
ahrefs.com • 6 min
It’s not about including your keywords many times.
Content Grouping in GA4: Beginner’s Guide
www.datadrivenu.com • 8 min
Content grouping in Google Analytics 4 is a powerful way to measure the success of your content marketing efforts. Read this guide to get started.
Creating Content that Earns Backlinks
www.youtube.com
Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics:1:17...
6 AI Tools To Speed Up Content Creation
foundationinc.co • 6 min
Creating high-quality content quickly and at scale can be overwhelming and time-consuming, especially with tight deadlines and a constant demand for engaging ideas. And, let's face it, there are only…
How To Market Your Marketing To Marketers [New Research]
contentmarketinginstitute.com • 5 min
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research…
Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts
www.animalz.co • 6 min
Discover the best content marketing resources handpicked by the Animalz team. From blogs and newsletters to podcasts, level up your skills with these gems.
How to Know When You Need a Dedicated Paid Landing Page
moz.com • 11+ min
Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a…
How to promote a blog post: the ultimate guide
www.lilachbullock.com
So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’
How to Use Twitter for Thought Leadership
www.animalz.co • 7 min
Twitter is a great marketing channel for B2B companies — you just need to ignore how other B2B companies use it.
5 Formatting Techniques for Long-Form Content
www.nngroup.com
Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.
How to Make AI Your Writing Sidekick for Content Marketing
moz.com • 18+ min
Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.
5 rules to succeed in content marketing, by Storythings Founder Matt Locke
www.youtube.com
What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gai...
The Paradox of Content Marketing to Beginners vs. Experts
sparktoro.com • 5 min
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
Prompt Engineering: A Guide for Marketers and Content Creators
foundationinc.co • 13+ min
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
Distribute Ideas, Not Content
www.animalz.co • 6 min
Mark Rogers, Director of Content Marketing at Freshpaint, explains how to create a simple yet impactful content strategy by focusing on a central idea.
An Interview with Netflix co-CEO Greg Peters About Strategy and Execution
stratechery.com
An interview with Netflix co-CEO Greg Peters about owning the customer relationship, Netflix culture and execution, advertising, games, and content strategy.