How to get customers for your service business | Summary and Q&A

TL;DR

MaxSupport.com is a startup facing difficulty in acquiring customers for their Mac support services due to low traffic and friction in the sign-up process.

Key Insights

• 🥡 MaxSupport.com needs to be patient and resilient, as building a successful startup takes time and trial-and-error.
• 🥶 Offering free support Fridays and blogging about Mac issues are effective strategies to engage potential customers, but the company should explore additional marketing techniques.
• 🔉 Leveraging social media platforms, such as Twitter and Facebook, can help maximize brand visibility and encourage customers to share positive experiences.
• 🤑 Implementing a money back guarantee and prominently displaying it on the website can help alleviate potential customer concerns and increase trust.
• 😑 Exploring partnerships with blogs and technology publications can help generate press coverage and reach a wider audience.
• 🌱 Offering an unlimited monthly support plan may appeal to customers who require ongoing assistance.
• 🤙 Recording support calls and streaming them on platforms like Ustream can serve as both marketing and educational resources for potential customers.

Transcript

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Questions & Answers

Q: Why is MaxSupport.com having a hard time acquiring customers?

MaxSupport.com is facing challenges due to low traffic to their website and friction in the sign-up process, which may include the pricing barrier.

Q: What suggestions did the host provide to improve customer acquisition?

The host suggested implementing a 100% money back guarantee, prominently displaying it on the website, and offering incentives for customers to share testimonials on social media platforms.

Q: How can MaxSupport.com leverage social media platforms to increase brand visibility?

By encouraging satisfied customers to share testimonials on Twitter and Facebook, MaxSupport.com can generate positive word-of-mouth and reach a broader audience.

Q: How can MaxSupport.com optimize their website to increase conversions?

The host recommended conducting A/B testing or multivariate testing to refine the website layout and improve the conversion rate. Additionally, leveraging online listening labs and focus groups can provide valuable insights into user behavior and preferences.

Summary & Key Takeaways

• MaxSupport.com is a startup aiming to provide Mac support services for home users who cannot be helped by Apple or access physical stores.

• The company is facing challenges in acquiring customers and increasing traffic to their website.

• They have implemented strategies such as free support Fridays and blogging about Mac issues, but these initiatives have not yielded significant results.