Ed Catmull, Pixar-Disney President on Ratatouille & msg to critics | Summary and Q&A

TL;DR

Pixar's Brad Bird faced resistance in making "The Incredibles" due to his previous film's lack of success, but was protected by Pixar to create a successful film.

Key Insights

• 😄 The concept of a rat cooking food in "Ratatouille" was initially deemed too risky and laughed off by many.
• ❓ Brad Bird's success with "The Incredibles" was made possible by Pixar's protection and support.
• 🥺 Protecting new ideas and artists is a fundamental value at Pixar that has led to the studio's enduring success.
• 🪭 "The Incredibles" was a favorite among fans, even surpassing the popularity of some Toy Story films.
• 🥺 Brad Bird's previous film's lack of success led to resistance in making "The Incredibles," which was overcome through Pixar's intervention.
• 🧑‍🎨 Pixar's Brad Bird pays homage to the studio's protection by showcasing the importance of supporting artists in "The Incredibles."
• 👻 Pixar's commitment to protecting new ideas allowed for the creation of films that are challenging and complex.

Transcript

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Questions & Answers

Q: Why was Brad Bird initially met with resistance in making "The Incredibles"?

Brad Bird's previous film, "The Iron Giant," did not make $100 million, which gave Disney veto rights over his next project. His vocal nature upset some executives, leading to the rejection of his film concept.

Q: How did Brad Bird's protection by Pixar help in making "The Incredibles"?

Pixar's John Lasseter and Ed Catmull personally approached Michael Eisner of Disney to override the decision and allow Brad Bird to make "The Incredibles," showcasing the studio's commitment to protecting their artists.

Q: Why did some people at Disney not want "The Incredibles" to be made?

Some executives at Disney did not believe in the concept of "The Incredibles" and favored other Pixar films. However, Brad Bird's passion for the project and the support of Pixar's leadership ensured its production.

Q: How did Brad Bird pay homage to the protection he received while making "The Incredibles"?

In "The Incredibles," Brad Bird highlighted the importance of protecting artists and their visions, reflecting his own experience of being supported by Pixar.

Summary & Key Takeaways

• Brad Bird's initial concept of a film about a rat cooking food was deemed too risky and was rejected.

• Pixar's protection and support allowed Brad Bird to create "The Incredibles," which became a favorite among fans.

• Pixar's commitment to protecting new ideas and artists is a fundamental value that has shaped the success of the studio.