How to get sponsors for your podcast | Summary and Q&A

TL;DR

Learn how to find sponsors for a new video podcast network by targeting endemic advertisers, showcasing audience engagement, and offering incentives.

Key Insights

• 🎯 Targeting endemic advertisers who have an affinity for the podcast's topic can increase the chances of attracting sponsors.
• 😘 Emphasizing the passionate engagement of the audience, even with low viewership numbers, can be compelling to potential sponsors.
• 👶 Offering incentives and discounts can entice sponsors to take a chance on a new video podcast network.
• 🫠 Creating a long-term relationship with sponsors and integrating ads creatively can help maintain sponsorships.
• 😇 Starting with a hit show and then expanding to other shows gradually can create a halo effect and attract more sponsors.
• 📻 Copying successful strategies from other podcast hosts, such as Leo Laporte's live ads, can be effective.
• 🥶 Offering to do a few episodes for free or at a reduced rate can help convince sponsors of the podcast's value.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: How can one attract sponsors for a video podcast network with low viewership numbers?

You can target endemic advertisers and emphasize the passionate engagement of your current audience to showcase potential sponsor benefits, even with small viewership numbers.

Q: What is an endemic advertiser?

An endemic advertiser is an advertiser that is native to the topic or industry of your podcast, making them more likely to have an interest in sponsoring your show.

Q: How can one approach potential sponsors that align with the podcast's topic?

You can contact potential sponsors directly, sharing your passion for the podcast and explaining how their sponsorship can benefit both parties, even without significant viewership numbers.

Q: What kind of deals can be made with sponsors for a video podcast network?

Deals can include offering discounts or incentives for sponsors to take a chance on the podcast, such as discounted rates for a certain number of episodes or integrating the ads into the show in a creative and engaging way.

Summary & Key Takeaways

• The speaker suggests finding endemic advertisers, who have an affinity for the podcast's topic, to sponsor the show.

• Despite having low viewership numbers, emphasizing the passionate and engaged audience can help attract potential sponsors.

• Offering discounts and incentives for sponsors to take a chance on the podcast can be an effective strategy.