Jared Fliesler: organic growth is the "most honest test" on how great your product is | Summary and Q&A

TL;DR

Organic growth is the most honest test of a product's quality and there are three main areas to focus on: product loop, word of mouth, and press coverage.

Key Insights

• 👤 Organic growth is a reliable indicator of a product's quality as users continue using products they like.
• 😮 The three main areas for organic growth are the product loop, word of mouth, and press coverage.
• 😮 A product loop should naturally pull in new users, word of mouth should be encouraged and facilitated, and press coverage should be sought after through a compelling story.
• 🤑 Word of mouth can have a significant impact on marketing efforts, but it can be both positive and negative.
• 😑 Press coverage can provide credibility and create awareness for a product.
• 🏛️ Building a great product that genuinely resonates with customers is crucial for organic growth.
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Transcript

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Questions & Answers

Q: Why is organic growth considered the best test for a product's quality?

Organic growth is an indicator that users genuinely like a product because they continue to use it. When numbers show organic growth, it is a sign that the product is on the right path.

Q: How can a product loop contribute to organic growth?

A product loop refers to the flow of actions users take within a product. By ensuring that the product loop naturally pulls in new users, organic growth can be achieved as it becomes logical for users to invite others to join.

Q: How can word of mouth impact organic growth?

Word of mouth can have a significant impact on organic growth as users share their positive experiences with others. By enabling and encouraging word of mouth, a product can benefit from the influence it has on various marketing channels.

Q: What role does press coverage play in organic growth?

Press coverage can contribute to organic growth by creating awareness and credibility for a product. Reporters are more likely to write about products that have a compelling story and resonate with their audience, so it is essential to build a great product that customers genuinely care about.

Summary & Key Takeaways

• Organic growth is a reliable indicator of a product's quality because people don't continue using products they don't like.

• The three main areas for organic growth are the product loop, word of mouth, and press coverage.

• To achieve organic growth, the product loop should naturally pull in new users, word of mouth should be encouraged and facilitated, and press coverage should be sought after through a compelling story.