Jared Fliesler: organic growth is the "most honest test" on how great your product is

TL;DR

Organic growth is the most honest test of a product's quality and there are three main areas to focus on: product loop, word of mouth, and press coverage.

Transcript

and the thing that people don't talk about as much is that organic growth is actually the very best test the most honest test of if your product is any good people don't keep using products that they don't like right so if you can look at your numbers and you can see if you have that organic growth it tells you am I on the right path there are thre... Read More

Key Insights

• 👤 Organic growth is a reliable indicator of a product's quality as users continue using products they like.
• 😮 The three main areas for organic growth are the product loop, word of mouth, and press coverage.
• 😮 A product loop should naturally pull in new users, word of mouth should be encouraged and facilitated, and press coverage should be sought after through a compelling story.
• 🤑 Word of mouth can have a significant impact on marketing efforts, but it can be both positive and negative.
• 😑 Press coverage can provide credibility and create awareness for a product.
• 🏛️ Building a great product that genuinely resonates with customers is crucial for organic growth.
• 🅰️ BrainTree is a full-stack payment solution that supports various payment types, including Apple Pay, Android Pay, PayPal, and Bitcoin.

Questions & Answers

Q: Why is organic growth considered the best test for a product's quality?

Organic growth is an indicator that users genuinely like a product because they continue to use it. When numbers show organic growth, it is a sign that the product is on the right path.

Q: How can a product loop contribute to organic growth?

A product loop refers to the flow of actions users take within a product. By ensuring that the product loop naturally pulls in new users, organic growth can be achieved as it becomes logical for users to invite others to join.

Q: How can word of mouth impact organic growth?

Word of mouth can have a significant impact on organic growth as users share their positive experiences with others. By enabling and encouraging word of mouth, a product can benefit from the influence it has on various marketing channels.

Q: What role does press coverage play in organic growth?

Press coverage can contribute to organic growth by creating awareness and credibility for a product. Reporters are more likely to write about products that have a compelling story and resonate with their audience, so it is essential to build a great product that customers genuinely care about.

Summary & Key Takeaways

• Organic growth is a reliable indicator of a product's quality because people don't continue using products they don't like.

• The three main areas for organic growth are the product loop, word of mouth, and press coverage.

• To achieve organic growth, the product loop should naturally pull in new users, word of mouth should be encouraged and facilitated, and press coverage should be sought after through a compelling story.