The a16z Pitch Room: Sandbox VR | Summary and Q&A

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May 3, 2019
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The a16z Pitch Room: Sandbox VR

TL;DR

Venture capitalists from Andreessen Horowitz discuss their investment in Sandbox VR and provide a behind-the-scenes look at a pitch meeting.

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Key Insights

  • 🧘 Sandbox VR acknowledges the challenges of VR adoption and engagement, positioning themselves as a solution to these issues.
  • 💁 The company differentiates itself in the location-based VR market through immersive, social experiences and a standard format that enables scalability.
  • 💪 Aggressive growth is achieved through expanding locations, exclusive content, and strong economics.

Transcript

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Questions & Answers

Q: What are some of the challenges Sandbox VR faces in the VR market?

Sandbox VR acknowledges the disappointment in VR adoption and engagement. They address issues such as high costs, limited engagement, and motion sickness, and position themselves as a solution to these challenges with their immersive, social experiences.

Q: How does Sandbox VR differentiate itself from other location-based VR companies?

Sandbox VR positions themselves as a standard format that offers immersive experiences, scalability, and high guest satisfaction. They focus on creating fun, social experiences that are not limited by wires, and highlight their unique ability to capture movements in real-time.

Q: How does Sandbox VR plan to drive aggressive growth?

Sandbox VR plans to accelerate growth by opening more locations, expanding their room offerings, and partnering with external developers to create exclusive content. Their strong revenue and sales per square foot enable them to attract top talent and continue growing their network effect.

Q: What is the long-term vision for Sandbox VR?

Sandbox VR envisions their Holoplex locations becoming as ubiquitous as movie theaters, attracting hundreds of users and offering a robust ecosystem for developers and content holders to create experiences. They believe that as technology improves, the quality and fidelity of their experiences will increase, driving even stronger demand.

Summary

This video provides an inside look at pitch meetings between entrepreneurs and investors, specifically focusing on a pitch by the founders of Sandbox VR, a virtual reality company. The investors discuss the choices made in the pitch deck and share their reactions and thoughts on each slide.

Questions & Answers

Q: What is the purpose of this video?

The purpose of this video is to provide viewers with insights into the pitch meetings that occur between entrepreneurs and investors and to showcase the reactions and thoughts of the investors during these meetings.

Q: How do the investors feel about the VR market?

The investors acknowledge that the VR market has been disappointing in terms of adoption and engagement. They believe that VR has not lived up to its potential and has been hindered by limited content and an inability to provide a truly immersive experience.

Q: How does Sandbox VR differentiate itself from other companies in the VR space?

Sandbox VR differentiates itself by focusing on creating a truly immersive experience where users can interact with the virtual environment and with each other. They emphasize the social aspect of their experiences and aim to make them fun to watch as well as play. They also highlight their scalable and standardized format, which sets them apart from competitors.

Q: Why does the pitch start with a negative outlook on VR?

The founders of Sandbox VR chose to address the disappointing aspects of the VR market upfront in order to set the stage for their solution. By acknowledging the challenges and limitations of current VR experiences, they are able to present their own product as a compelling solution to these issues.

Q: What is the significance of the sales per square foot metric?

The sales per square foot metric is used to demonstrate the success of Sandbox VR's retail locations. The high sales per square foot indicate strong demand for their experiences and the potential for expansion into more locations. This metric also highlights the differences between Sandbox VR and other location-based VR experiences, such as arcades and arenas.

Q: How does the investors' perception of Asian markets impact their decision to invest?

The investors initially had some skepticism about Sandbox VR's success in Asia, particularly due to the differences in consumer behavior and market dynamics. However, the founders were able to address these concerns and showcase the potential for growth and success in both Asian and US markets.

Q: What is the long-term vision for Sandbox VR?

Sandbox VR envisions creating large-scale holoplexes that would be as ubiquitous as movie theaters. They aim to attract hundreds of users to these spaces and create a robust ecosystem for developers and content holders to build experiences on their platform. This vision is based on the belief that VR technology will continue to improve and become more accessible over time.

Q: How does the investors' perspective on content development impact their decision to invest?

The investors note that content is a key factor in the success of the VR industry. They see Sandbox VR's ability to develop and publish their own content as a significant advantage, as it allows them to own and control the experiences on their platform. This also opens up the potential for partnerships with other developers to create even more content in the future.

Q: How does the slide comparing Sandbox VR to competitors demonstrate their strengths?

The slide compares Sandbox VR to other companies in the VR space based on two key factors: immersiveness and scalability. Sandbox VR positions itself as the top right corner of the graph, emphasizing their high level of immersiveness and the strength of their immersive experiences. They also highlight the scalability of their business model, which allows for widespread adoption and growth.

Q: What are the key takeaways from this video?

This video provides valuable insights into the pitch meetings between entrepreneurs and investors, highlighting the importance of addressing market challenges and positioning oneself in the competitive landscape. It also emphasizes the significance of creating a compelling product that is both fun to play and to watch, as well as the advantages of scalability and strong economics in driving growth and attracting developers.

Summary & Key Takeaways

  • Frank Chen, host of the a16z YouTube channel, gives viewers a glimpse into the pitch meetings he attends as part of the investing team at Andreessen Horowitz.

  • Steve Zhao and Siqi Chen, founders of Sandbox VR, present their pitch to Andrew Chen, a General Partner at Andreessen Horowitz.

  • The founders discuss the challenges of the VR market, their unique immersive experiences, and their plans for aggressive growth and exclusive content.

  • Andrew Chen provides his reactions to the pitch, highlighting the company's differentiation, scalability, and potential in the location-based VR market.

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