AskJason: Which has greater penetration in emerging markets, iOS or Android | Summary and Q&A

TL;DR

There is a significant smartphone penetration in emerging markets, particularly with Android devices, and understanding this dynamic is crucial for entrepreneurs looking to target these markets.

Key Insights

• 🎅 Many affluent regions, such as San Francisco, have a preference for iOS devices, while Android dominates in emerging markets.
• 🚨 Venture capitalists often overlook the potential of Android devices in emerging markets and prioritize iOS due to market perception.
• 🥶 The affordability and availability of older Android models make them popular choices for users in emerging markets.
• ✋ Emerging markets, such as Africa, India, and China, have a high likelihood of leapfrogging PC usage and relying solely on mobile devices for web access.
• 😀 The popularity of messaging apps like Facebook and WeChat in emerging markets contributes to the perception that these apps are the internet itself.
• 🌐 While iOS may provide better financial opportunities in affluent regions, Android is crucial for tapping into the global market.
• 💯 Startups should perfect their product on one platform before expanding to another, to ensure user engagement and value.

Transcript

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Questions & Answers

Q: What is the current market preference for smartphones in emerging markets?

In emerging markets, particularly in Africa, India, and China, Android devices have a dominant market share due to their affordability and widespread availability.

Q: How do venture capitalists perceive Android devices in emerging markets?

Many VCs, especially in affluent regions like San Francisco, are not aware of the potential of Android devices in emerging markets. They often prioritize iOS due to affluent consumers' preference for iPhones.

Q: Should entrepreneurs targeting emerging markets focus on iOS or Android?

Entrepreneurs targeting emerging markets should prioritize Android, as it holds the majority market share in these regions. However, iOS can still be valuable for targeting the top end of the market.

Q: Are there opportunities for entrepreneurs in emerging markets with Android devices?

Yes, the affordability and widespread adoption of Android devices in emerging markets create immense opportunities for entrepreneurs to cater to the masses and urban markets.

Summary & Key Takeaways

• In emerging markets, the use of Android devices is widespread and dominant, unlike in affluent regions where iOS devices are preferred.

• Many venture capitalists (VCs) are not familiar with Android devices and underestimate their capabilities and market penetration.

• Entrepreneurs targeting emerging markets should consider the mass appeal of Android and the affordability of older models in these regions.