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From Idea to Operating the Company

68.2K views
•
July 28, 2009
by
Stanford Graduate School of Business
YouTube video player
From Idea to Operating the Company

Transcript

I'm I'm honored to be here because I really think that the west coast of the US meeting entrepreneurship is the absolute future of this country I don't think it is Washington I don't think it's anything that's happening on the East Coast I don't think we should care if there is a bailout I don't think we should care if there is a stimulus I don't t... Read More

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Summary

This video discusses the future of entrepreneurship on the west coast of the US, particularly in the technology and innovation sectors. The speaker emphasizes the importance of observing industries and finding pain points as opportunities for disruption. They discuss the potential for cloud entertainment and the massive growth in connectivity. The speaker also provides insights into building a successful company, such as hiring the best people, focusing on quality, and staying obsessed with efficiency.

Questions & Answers

Q: How does the speaker view the west coast of the US in relation to entrepreneurship and innovation?

The speaker believes that the west coast of the US is the future of entrepreneurship and innovation in the country. They argue that the technology innovation curve always continues and increases exponentially, making it a resistant place against any form of depression or economic downturn.

Q: How did the speaker's company, Tryon, disrupt the video game industry?

Tryon disrupted the video game industry by introducing cloud entertainment. They moved away from the traditional model of building and shipping games to creating a data-driven continuous development process. By collecting data while people play and consume entertainment, they can constantly improve the content. They also focus on creating social connectivity and innovative business models.

Q: What pain points did Tryon identify in the video game industry?

Tryon identified several pain points in the video game industry, including rising development costs, limited social connectivity, and revenue erosion due to piracy. They also saw the opportunity to create massively social environments and introduce new business models beyond just selling games.

Q: How does connectivity via broadband impact the entertainment and media industry?

Broadband connectivity has a significant impact on the entertainment and media industry. It allows for piracy, new business models, and social connectivity. Broadband is becoming the largest media platform in history, with potential for creating new franchises and networks for broadband entertainment.

Q: How did Tryon raise funds for their company?

Tryon raised funds in stages, starting with a small round to prove their technology. They then brought in media companies as partners and raised subsequent rounds of funding as they built applications and expanded their portfolio. They focused on attracting investors who understood the disruptive potential of their company.

Q: What does the speaker believe are key elements for success as an entrepreneur?

The speaker believes in giving one's all, obsessing over quality, and being obsessed with people and culture. They emphasize the importance of hiring the best people, articulating a clear vision, and executing with speed and efficiency. They also encourage being adaptable and constantly improving processes and communication.

Q: How does the speaker recommend finding the right people to build a startup team?

The speaker suggests networking and speaking to people in the industry to find the right talent. They advise focusing on finding people with relevant experience, talent, and cultural fit with the company's vision. They also recommend attending conferences and leveraging connections to recruit top talent.

Q: How does Tryon handle the risks associated with growth?

Tryon acknowledges that growth introduces new risks, such as managing larger teams, processes, and cultural dynamics. They state that staying paranoid, constantly evaluating and improving processes, and maintaining a culture of efficiency and teamwork are key in managing these risks.

Q: How does Tryon use data in their development process?

Tryon treats their game world as a database, collecting data on player behavior and using it to improve their content. They focus on measuring relevant data and making decisions based on player feedback. They believe that data-driven development and constant improvement are critical in the new era of cloud entertainment.

Q: Does the speaker believe it is necessary to raise funding in order to start a company?

The speaker believes that it is not necessary to raise funding to start a company, particularly for smaller and less disruptive ventures. However, for larger disruptive businesses, they argue that venture capital can be beneficial in scaling and taking advantage of the massive opportunities presented.

Q: How does the speaker view venture capitalists in relation to startups?

The speaker believes that venture capitalists can be excellent partners for startups, especially if they understand and have an appetite for the risks associated with disruptive businesses. They emphasize the importance of finding the right VC partners who can provide both funding and insights into relevant markets.

Takeaways

The west coast of the US, particularly the areas from LA to Silicon Valley to Seattle, is seen as the future of entrepreneurship and innovation in the country. The technology innovation curve always continues and increases exponentially, making it a resistant place against economic downturns. Observing industries and finding pain points can lead to disruptive opportunities. Cloud entertainment is a significant opportunity, driven by the growth of broadband connectivity. Hiring the best people, focusing on quality, and staying obsessed with efficiency are key elements for success as an entrepreneur. Data-driven development and constant improvement are crucial in the new era of cloud entertainment. Raising funding can be beneficial for scaling and taking advantage of massive opportunities, but it is not necessary for all ventures. Venture capitalists can be valuable partners for startups if they understand and have an appetite for the risks involved.


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