Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727 | Summary and Q&A

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April 24, 2023
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This Week in Startups
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Building generative AI for pitch decks with Tome CEO Keith Peiris | E1727

TL;DR

Tome, an AI-powered storytelling tool, allows users to easily create presentations and pitches by generating content based on user input. In the realm of paid acquisition, Jen Ryan from Velocity Growth provides strategies for finding and reaching the right audience with engaging ads.

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Key Insights

  • 👻 AI-powered storytelling tools like Tome revolutionize the process of creating presentations and pitches, allowing users to generate content quickly and efficiently.
  • 🗯️ Paid acquisition requires a deep understanding of the target audience and employing strategies that deliver the right message at the right place and time.
  • 🪡 Privacy changes have impacted data tracking in advertising, necessitating the need for more strategic approaches and alternative tracking methods.
  • 🖐️ Creatives play a crucial role in advertising success, and analyzing high-performing creatives in your industry can provide valuable insights.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: How does Tome use AI to facilitate the creation of presentations and pitches?

Tome utilizes large language models, such as GPT-3.5 and GPT-4, to generate content based on user input, allowing users to easily create presentations and pitches with various modes of storytelling.

Q: How can businesses ensure their ads are relevant and resonate with their target audience?

Businesses should focus on finding the right people, delivering the right message, and targeting them at the right place and time. Understanding the problem-solution fit scenario and choosing the appropriate platform for ad delivery are crucial factors.

Q: How have privacy changes affected data tracking in advertising?

Privacy changes, such as Apple's opt-out tracking feature, have limited the use of cookie-based tracking systems. Advertisers need to focus on creating relevant and engaging content, leveraging on-platform data, and exploring alternate tracking methods like server-based tracking and UTM parameters.

Q: What are some tips for optimizing ads and reaching the right audience?

Look for high-performing creatives in your industry through platforms like Facebook Ads Library and TikTok Ads Library. Consider collaborating with non-competing businesses to share audiences and data. Leverage on-platform data, such as audiences from video views or engagement, to retarget and refine your ad strategy.

Summary

In this video, Jason interviews Keith Paris, the CEO and co-founder of Tome, a text-to-pitch deck software powered by AI. Keith demonstrates how Tome can generate pitch decks and presentations using AI technology, allowing users to easily create engaging and visually appealing content. They discuss the potential applications of AI in storytelling and presentation design, as well as the challenges and opportunities that come with the fast-paced development of AI technology.

Questions & Answers

Q: Can you explain what Tome is and how it works?

Tome is an AI-powered storytelling tool that allows users to create various types of stories, presentations, and pitch decks using different modes such as text, video, images, and prototypes. It combines the use of large language models like GBT4 and GPT3.5 to generate story outlines and rewrite paragraphs, providing users with a fast and efficient way to create compelling content.

Q: How does Tome leverage AI to improve the presentation creation process?

Tome taps into the capability of AI to understand and predict the structure, content, and aesthetics of presentations. By using AI models trained on a vast amount of data, it can generate outlines, suggest text and image placements, and even rewrite paragraphs to match the desired style or tone. This AI-powered assistance speeds up the creation process and helps users produce high-quality presentations without extensive manual work.

Q: Are there any plans to include more customization options for users, such as different styles and aesthetics?

Yes, Tome is actively working on expanding its customization options for users. While they currently offer aesthetic choices like fantasy, watercolor, pop art, and cyberpunk, they are planning to allow users to provide specific examples of styles they want to emulate, such as providing URLs to mood boards or examples from popular authors or brands. This will enable users to create presentations in the style and tone they desire.

Q: How does Tome handle unstructured training data, such as documents without headings or organization?

Tome's AI models are designed to handle unstructured training data effectively. They use heuristics and decision trees to analyze and break down unstructured documents into meaningful parts. With the help of large language models, like GPT4, which can understand up to 25 pages of text, Tome is capable of summarizing content, identifying important sections, and generating slides based on the document's context.

Q: Is there an enterprise version of Tome that caters to larger companies and their specific style guidelines?

While Tome is currently more focused on individual users and small teams, they are actively exploring the enterprise market and working with larger companies. These companies often have specific style guidelines and content formats that need to be adhered to. Tome aims to develop an Enterprise version that can accommodate these requirements and provide a more tailored experience for larger organizations.

Q: With the accelerated pace of AI development, are there any concerns about the potential misuse of AI-generated content?

There are indeed valid concerns about the misuse of AI-generated content. One of the challenges is the potential for AI models to produce inaccurate or false information, known as hallucination. To address this, Tome is incorporating classifiers that can identify when a claim is made and determine if it is grounded in credible facts. Additionally, responsible usage of AI and ethical considerations are essential in ensuring that AI technologies are used for positive purposes and not malicious intent.

Q: How does Tome plan to utilize its recent funding and valuation to grow and fill in the gaps in the product?

Tome intends to deploy its capital to catch up with the growing demand and further develop its product. This involves building an AI team, optimizing models and infrastructure, and expanding the Enterprise product offerings. They aim to close the gap between the product's capabilities and the high valuation by focusing on scaling and delivering a truly differentiated AI-powered presentation tool.

Q: As the pace of AI development accelerates, do you worry about the potential risks and ethical implications?

Keith acknowledges the concerns surrounding the rapid advancements in AI technology. He mentions the risk of AI being misused for nefarious activities, such as phishing or generating manipulative content. Tome is actively working on strategies to mitigate these risks, including ensuring content credibility, transparent AI processes, and responsible usage. The responsible development and deployment of AI systems are crucial to address these ethical implications.

Q: How difficult is it to find talent in the AI space?

Keith acknowledges the increasing demand for AI talent and the competitive landscape. However, he mentions that it has become easier to attract talent due to the shift in sentiment and the willingness of individuals to work at startups that offer a more dynamic and non-bureaucratic environment. Many people from large tech companies are seeking opportunities to work on cutting-edge AI projects and are drawn to startups that empower them to make a significant impact.

Q: What are some of the challenges and benefits of incorporating AI into the presentation creation process?

Keith discusses the challenges of hallucination in AI models, which can generate content that isn't grounded in factual information. However, he believes that with responsible development and ongoing improvements, these challenges can be addressed. The benefits of incorporating AI into the presentation creation process are significant time savings, improved collaboration, and the ability to create visually appealing and engaging content. AI allows users to focus on the content itself, while the AI-powered tools handle the design and formatting aspects.

Takeaways

The rapid pace of AI development offers both opportunities and challenges in various industries, including presentation creation. Tome harnesses the power of AI to streamline the process of creating engaging and visually impressive presentations. Enterprise adoption of AI-powered tools is becoming more prevalent, with companies recognizing the potential of AI to enhance productivity and collaboration. However, it is crucial to address the ethical implications and potential risks associated with AI technology. Responsible development, content credibility, and transparent AI processes are essential for maximizing the benefits of AI while minimizing potential misuse. With the right approach, AI can revolutionize the way we create, collaborate, and communicate.

Summary & Key Takeaways

  • Tome is an AI-powered storytelling tool that simplifies the process of creating presentations and pitches by generating content based on user input.

  • Paid acquisition strategies discussed by Jen Ryan from Velocity Growth include finding the right audience and delivering relevant messages at the right time and place.

  • Privacy changes in ad platforms have impacted data tracking, prompting the need for more strategic approaches to advertising and leveraging available data.

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