Blitzscaling 04: Ann Miura-Ko on FLOODGATE's Thunder Lizard Theory and Achieving Product Market Fit | Summary and Q&A

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October 8, 2015
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Blitzscaling 04: Ann Miura-Ko on FLOODGATE's Thunder Lizard Theory and Achieving Product Market Fit

TL;DR

Ann Miura-Ko shares the journey of Floodgate's investments and the key qualities of successful startups.

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Key Insights

  • 🥹 Identifying and backing entrepreneurs with disruptive power is crucial for successful investments in early-stage startups.
  • 🥺 Enhancing supply economics leads to sustainable growth and success, especially in the marketplace startup segment.
  • ✊ The value stack framework of proprietary power, product power, company power, and category power provides a roadmap for startup success.
  • 🙈 Courage and adaptability in pivoting business models, as seen in Lyft's transformation from Zimride, are essential for growth and innovation in startups.

Transcript

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Questions & Answers

Q: How did Ann Miura-Ko start her journey with Floodgate?

Ann Miura-Ko's venture into venture capitalism started with a mentor's suggestion and led her to co-found the firm Floodgate in 2008.

Q: What is the significance of thunderlizards in the context of entrepreneurship?

Thunderlizards represent highly successful entrepreneurs who have the power to disrupt industries and scale their ventures exponentially.

Q: What are some key insights into the value stack framework mentioned in the discussion?

Proprietary power, product power, company power, and category power are the four key elements of the value stack, crucial for building successful startups.

Q: How does Ann Miura-Ko emphasize the importance of supply economics in marketplace startups?

The focus on securing and retaining supply is crucial for marketplace startups like Lyft, as it impacts overall product market fit and success in the long run.

Summary

Ann Miura-Ko, co-founder of Floodgate, discusses how they identify and invest in early stage startups that have the potential to become important and durable companies. She introduces the concept of "thunderlizards," which are entrepreneurs who have converted their advantages into truly disruptive power. She explains four key areas that define thunderlizards - minimizing technical and organizational debt, achieving product-market fit, generating uncontrollable demand for their product, and avoiding competition. Ann also highlights the rarity of thunderlizards and the importance of spotting early signs of their potential.

Questions & Answers

Q: What are thunderlizards and why are they important?

Thunderlizards are entrepreneurs who have converted their advantages into truly disruptive power. They are rare and represent the most successful and influential entrepreneurs. Spotting thunderlizards early on can lead to investments in companies with the potential to become important and durable in the long term.

Q: How does Floodgate define thunderlizards?

Floodgate defines thunderlizards based on four key factors. First, they minimize technical and organizational risk or debt, ensuring efficient and effective operations. Second, they achieve product-market fit, creating a product that has an uncontrollable demand from the market. Third, they avoid competition by carving out a unique and distinct market space. And finally, they have converted their advantages into truly disruptive power.

Q: How rare are thunderlizards?

Thunderlizards are extremely rare. The number of companies with more than $4 billion in revenues is only 17 out of thousands of IPOs that have occurred between 1980 and 2012. The number of companies that exit at greater than $500 million in any given year is only about 25. These numbers show the rarity of truly successful and impactful companies.

Q: What is the value stack that Floodgate looks for in startups?

Floodgate looks for startups that have a strong value stack, which includes proprietary power, product power, company power, and category power. Proprietary power refers to a unique advantage or insight that sets the company apart. Product power is achieved through reaching product-market fit, where the product has an uncontrollable demand from the market. Company power focuses on scaling the business and developing a sustainable model. Finally, category power is about becoming a dominant player and creating a new market category.

Q: How does Floodgate evaluate startups at different stages of the value stack?

Floodgate focuses on different aspects of the value stack depending on the stage of the startup. At the early stages, they primarily evaluate proprietary power and product power, looking for unique advantages and the potential for achieving product-market fit. As the startup progresses, company power becomes more important, focusing on scaling the business, developing a sustainable model, and fostering a strong company culture. Finally, category power is evaluated as the startup aims to become a dominant player in the market.

Q: How does Floodgate assess the authenticity of founders?

Floodgate looks for authenticity in founders by assessing their connection to the idea and their unique insights. They want to see founders who have a strong tie to the problem they are solving and a deep understanding of the market. Authenticity can come from being the target customer themselves or having a close connection to the customer's needs. It can also come from having a strong and genuine belief in the idea and being passionate about solving the problem.

Q: Can a startup be successful without having strong technology or IP?

Yes, a startup can be successful without having strong technology or IP. While proprietary power is an important aspect of the value stack, it doesn't necessarily have to come from technology. Other forms of proprietary power, such as supply chain advantage or network effects, can also be effective. The key is having some sort of unique advantage that sets the company apart from potential competitors.

Q: How does Floodgate determine if an advanced technology will have practical use in the market?

Floodgate assesses the practical use of advanced technologies by evaluating if there is a market need or problem that can be solved by the technology. They consider if the technology has the potential to address complex or large data sets, if it enables significant insights, or if it can provide a transformative solution to an existing problem. Insightful conversations with potential customers and market research are crucial in understanding the practical application and market potential of advanced technologies.

Q: How important is speed of decision making in the evaluation of founders?

Speed of decision making is considered crucial by Floodgate. Founders who are frozen or indecisive can be a sign of distress or lack of confidence. Speed in decision making shows the ability to adapt and seize opportunities quickly, which is vital in the fast-paced and competitive startup ecosystem.

Q: What should startups focus on in the early stages?

In the early stages, startups should prioritize building their proprietary power and achieving product-market fit. Developing a unique advantage or insight that sets the company apart is essential. Additionally, gaining product-market fit, where there is an uncontrollable demand for the product, is crucial for long-term success. Startups should also keep organizational and technical debts in check and focus on making efficient and effective decisions.

Summary & Key Takeaways

  • Ann Miura-Ko discusses the origins of Floodgate and the diverse investments they make in various industries.

  • The importance of identifying thunderlizards, entrepreneurs with disruptive power, is highlighted in their investments.

  • Supply economics play a pivotal role in the success of marketplace startups like TaskRabbit and Lyft.

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