11 Quotes
"Instead, many brands shifted to a thought-leadership approach where the focus was on how their founders were helping their teams deal with the challenges they were facing."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"Along with raising capital, I believe it’s equally important for startups to have a PR strategy in place. Good PR can help with investors, increase backlinks to your website, increase brand awareness and help companies claim the title of ""the first of their kind."""
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"PR can help project a favorable image to a startup's target audience. Image is everything; it can make or break a company and could even be a deciding factor when it comes to sales."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"Consistency is key. Obtaining press coverage requires consistency, and when trying to grow a business, extra time is nonexistent."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"PR teams will need to push for a story and stay on top of the follow-up."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"PR is a marathon, not a sprint."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"The goal is to ensure your company’s name is constantly in the press and online publications."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"Be available."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"Whether that means providing materials for a story or even yourself for an interview, keep in mind that journalists work on deadlines, so if PR needs you now, it’s for a reason."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"Make PR a priority. Many times, PR is the last part of a company’s plan, but in actuality, it should be one of the first."
— Jenna Guarneri
Council Post: Why Startups Need A PR Strategy (And How To Make It A Success)"My advice to founders who are planning to work with a PR firm is to do your research ahead of time and interview the company."
— Jenna Guarneri
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