9 Quotes
"A seller, in the middle of the night, can register, list an item, receive an order, and delight a customer as though Amazon the retailer had done it."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"It’s an exercise in clarity they call the future press release."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Not only can it define the future but it can also keep your organizational structure from transforming into a bureaucratic rat’s nest and empower a leader to drive the initiative across multiple teams."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Be clear about what the “killer feature” is for the future state capability."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Jeff Bezos is famous for requiring teams to create the future press release before launching a new product, undergoing any kind of transformation, or entering a new market."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Rule 1. The goal must be stated at a future point in time at which success has been achieved and realized."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Rule 2. Start with the customer. Use the press release to explain why the product is important to customers (or other key stakeholders)."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Rule 3. Set an audacious and clear goal."
— John Rossman
The Amazon Press Release - Rules to Visualize Your End Product"Rule 4. Outline the principles used that led to success."
— John Rossman
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