6 Quotes
"The way Pinterest grew had little to do with Silicon Valley wisdom. It was about marketing — mostly grassroots marketing — not better algorithms."
— Liz Gannes
The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann"“Instead of changing the product, I thought maybe I could just find people like me,”"
— Liz Gannes
The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann"“A lot of people in Silicon Valley didn’t get, and I don’t know if they still get, Pinterest,” Silbermann said. “The fact that it made sense to someone is what really mattered to me.”"
— Liz Gannes
The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann"Investors did want to offer all sorts of feedback about what Pinterest should change. A few years ago, VCs wanted things to be text-oriented and real-time, while Pinterest is visual and more timeless."
— Liz Gannes
The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann"Still, Silbermann added that he himself thought for a while that the secret to Pinterest’s growth woes would be finding some undiscovered Stanford grad student to build a better algorithm."
— Liz Gannes
The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann"But ultimately, Pinterest didn’t need better engineering, said Silbermann. It needed better distribution."
— Liz Gannes
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