Masa Hamada


22 Quotes

"Your customers pay you more than you spend to acquire new customers."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"A simple yet effective way to measure Product/Market fit (Value proposition) is PMF survey, popularized by Sean Ellis who led the early growth at Dropbox, Eventbrite, LogMeIn and Lookout."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"How would you feel if you could no longer use the product?"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"The top reasons startups fail to achieve Product/Market fit: They don’t validate the market need in the first place They don’t talk to customers They focus solely on Product, not testing Channels early and often They mistake “shipping features” for “making progress”"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"“PMF” framework: 5 steps to Product/Market fit"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"A “market-first” approach is crucially important to maximize your chances of success, avoiding the common mistakes startups make."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Do they really care about the problem you’re trying to solve? Can you actually reach potential customers cost-effectively? Are they genuinely willing to pay for your product?"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Too many startups skip this step and start building a product prematurely just to realize that there is “no market need” (the 1 reason why startups fail)."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Step 3: Customer Interviews"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Step 4: Product Development & Customer Acquisition"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Think of your product as a leaky bucket. The AARRR framework reveals the holes worth plugging, where people are dropping off during the journey to become your loyal customers."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Generally speaking, a 40–20–10 retention (D1: 40%, D7: 20% and D30: 10%) is considered good."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"To prove you’re getting good traction, set your goal at 5–7% a week or 15–20% a month."
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Back to Step 3: Customer Interviews"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Back to Step 4: Product Development & Customer Acquisition"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Back to Step 5: Product Analytics"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)
"Repeat Step 3–5 until you hit the 40% threshold"
Masa Hamada
“PMF” framework — 5 steps to Product/Market fit (2021)

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