Rahul Vohra

Rahul Vohra


50 Quotes

"One of the most famous examples of virality is YouTube. Before the site became the huge destination it is today, you would most likely find a YouTube video embedded on news site or personal blog. You'd watch it, and at the end, you'd be invited to email the video to people you know, and you'd also be given code to embed the video on your own site."
Rahul Vohra
How to Model Viral Growth: The Hybrid Model | LinkedIn
"true viral growth is incredibly rare. It took me a while to appreciate this: very few products have sustained a viral factor over 1 for any meaningful period of time."
Rahul Vohra
How to Model Viral Growth: The Hybrid Model | LinkedIn
"for a consumer internet product, a sustainable viral factor of 0.15 to 0.25 is good, 0.4 is great, and around 0.7 is outstanding."
Rahul Vohra
How to Model Viral Growth: The Hybrid Model | LinkedIn
"When the viral factor is less than one, it can interpreted as the amplification factor a = 1/(1-v). To calculate the total number of users, multiply the number of users acquired through non-viral channels by the amplification factor"
Rahul Vohra
How to Model Viral Growth: The Hybrid Model | LinkedIn
"And you can always feel product/market fit when it is happening. The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers. Money from customers is piling up in your company checking account."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"Ellis had found a leading indicator: just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"Ellis found that the magic number was 40%."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"We identified users who recently experienced the core of our product, following Ellis’ recommendation to focus on those who used the product at least twice in the last two weeks."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"We then emailed these users a link to a Typeform survey asking the following four questions:"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"If you instead use the ""very disappointed"" group of survey respondents as a lens to narrow the market, the data can speak for itself — and you may even uncover different markets where your product resonates very strongly."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"With this more segmented view of our data, the numbers shifted. By segmenting down to the very disappointed group that loved our product most, our product/market fit score jumped by 10%."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"I turned to Julie Supan’s high-expectation customer framework as a tool to do just that. Supan notes that the high-expectation customer (HXC) isn’t an all encompassing persona, but rather the most discerning person within your target demographic."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"you can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter. Not all ideas of that type are good startup ideas, but nearly all good startup ideas are of that type."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"After throwing the responses into a word cloud, some common themes emerged"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"Politely disregard those who would not be disappointed without your product. They are so far from loving you that they are essentially a lost cause."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"From analyzing our third survey question, we knew that happy Superhuman users enjoyed speed as their main benefit, so we used this as a filter for the somewhat disappointed group"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"If you only double down on what users love, your product/market fit score won’t increase. If you only address what holds users back, your competition will likely overtake you."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"we got to work, starting with the lowest hanging fruit of low cost, high impact work so we could deliver improvements immediately."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"To increase your product/market fit score, spend half your time doubling down on what users already love and the other half on addressing what’s holding others back."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"We were careful to ensure that we didn’t survey users more than once, so as to not throw off the 40% benchmark."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"the product/market fit score is something that we’re going to continue to track. I think it's always useful for startups to look at this metric, because as you grow you'll encounter different kinds of users."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"Investors advising early-stage teams should avoid pushing for growth ahead of product/market fit. As an industry, we all know that this ends in disaster, yet the pressure for premature growth is still all too common. Startups need time and space to find their fit and launch the right way."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework | First Round Review
"Early adopters are more forgiving, and will enjoy your product's primary benefit despite its inevitable shortcomings. But as you push beyond this group, users become much more demanding, requiring feature parity with their current products. Your product/market fit score may well drop as a result."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"For founders, achieving product/market fit is an obsession from day one."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"when users spontaneously tell other people to use your product"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"what if you could measure product/market fit?"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"731 Slack users in a 2015 open research project. 51% of these users responded that they would be very disappointed without Slack,"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"2. What type of people do you think would most benefit from Superhuman?"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"1. How would you feel if you could no longer use Superhuman?"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"3. What is the main benefit you receive from Superhuman?"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"4. How can we improve Superhuman for you?"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"FROM BENCHMARK TO ENGINE: THE FOUR-STEP MANUAL FOR OPTIMIZING PRODUCT/MARKET FIT"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"1) Segment to find your supporters and paint a picture of your high-expectation customers."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"To start, we grouped the survey responses by their answer to the first question (“How would you feel if you could no longer use Superhuman?”):"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"I turned to Julie Supan’s high-expectation customer framework as a tool to do just that."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"the high-expectation customer (HXC) isn’t an all encompassing persona, but rather the most discerning person within your target demographic."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"We took only users who would be very disappointed without our product and analyzed their responses to the second question in our survey: “What type of people do you think would most benefit from Superhuman?”"
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"It’s a commonly held view that tailoring the product too narrowly to a smaller target market means that growth will hit a ceiling — but I don’t think that’s the case."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"you can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"2) Analyze feedback to convert on-the-fence users into fanatics."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"we decided to politely pass over the feedback from users who would not be disappointed if they could no longer use the product."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"With a clear understanding of our main benefit and the missing features, all we had to do was funnel these insights back into how we were building Superhuman."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"Implementing this segmented feedback would help the somewhat disappointed users get off the fence and move into the territory of enthusiastic advocates."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"3) Build your roadmap by doubling down on what users love and addressing what holds others back."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"For the first half of the roadmap, doubling down on what people love, we had to intuit the impact."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"4) Repeat the process and make the product/market fit score the most important metric."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"If your business has strong network effects (think Uber or Airbnb), then the core benefit will keep getting better as you grow."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"Investors advising early-stage teams should avoid pushing for growth ahead of product/market fit."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework
"And when you finally hit the product/market fit score you’re targeting, my advice is to push the pedal all the way down and grow as fast as you can."
Rahul Vohra
Rahul Vohra Shares Superhuman's Product Market Fit Framework

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