GSB Goes to Sesame: View From The "Street" with Sesame Workshop COO, Steve Youngwood MBA '97

TL;DR

Sesame Workshop, the non-profit organization behind Sesame Street, has overcome financial challenges and transformed its brand to continue its mission of providing educational content for children.

Transcript

great so good morning good afternoon good evening for those of you who i haven't met yet i'm cara hanlon i'm the acting co-director of alumni relations for the gsb a little inside scoop on this event this event was actually scheduled to take place at sesame in new york back in may and well of course we'd love to be you know doing this in person we ... Read More

Key Insights

• ⛽ Sesame Workshop's success is fueled by a combination of mission-driven vision and commercially oriented strategies.
• 🏛️ Building and maintaining partnerships is crucial for the organization's financial stability and reach.
• 😫 Sesame Workshop's focus on social-emotional development sets it apart from traditional educational media organizations.
• 🖐️ Technology plays a vital role in scaling and delivering Sesame Workshop's content to children around the world.
• 👨‍🔬 Continuous research and evaluation are integral to ensuring the organization's impact.
• 👶 Adapting to the changing media landscape and engaging with new platforms are essential for long-term success.
• 🎟️ Financial stability is crucial for an organization to fulfill its mission and make a significant impact.

Questions & Answers

Q: How did Sesame Workshop navigate the changing media landscape?

Sesame Workshop recognized the need to adapt to the digital age and invested in building its digital presence. They leveraged research on child development to develop interactive apps and games that engage children while promoting learning.

Q: How did Sesame Workshop address its financial challenges?

The organization formed strategic partnerships, such as partnering with HBO and Apple, to secure financial stability. They also focused on building an earned revenue model, combining philanthropic support with commercially oriented endeavors to fund their mission.

Q: What is Sesame Workshop's approach to technology and app development?

Sesame Workshop leverages research on child development to ensure that their approach to technology and app development aligns with the educational needs and capabilities of children. They strive to create interactive experiences that promote social-emotional development and learning.

Q: How does Sesame Workshop measure its impact on children?

Sesame Workshop is committed to actual impact rather than perceived impact. They conduct research and evaluation studies to measure the efficacy of their content and interventions, ensuring that they are making a meaningful difference in children's lives.

Summary & Key Takeaways

• Sesame Workshop was founded in 1969 with the goal of using television as a medium to educate children and bridge the educational gap.

• In recent years, the organization faced financial struggles, declining viewership, and a degrading brand image.

• With the help of new leadership, strategic partnerships, and a focus on financial stability and brand elevation, Sesame Workshop has turned its fortunes around and continues to make a positive impact on children's education.