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Atipica founder & CEO Laura Gomez on taking multifaceted approach to tech's diversity issue

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August 16, 2017
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This Week in Startups
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Atipica founder & CEO Laura Gomez on taking multifaceted approach to tech's diversity issue

TL;DR

Tech companies need to view diversity as a business imperative and adopt a multi-faceted approach to addressing the issue.

Transcript

the core issue is looking at it as a social impact issue instead of as a business and a business imperative I think the second is that there's always one cited blanket solution towards the diversity in tech or diversity in any workforce with as we we take it as a multi-faceted approach that there's behaviors that the company is engaging in or an ap... Read More

Key Insights

  • 🙈 Diversity in tech should be seen as a business imperative, not just a social issue.
  • 🥡 Taking a multi-faceted approach, considering various behaviors, is crucial when addressing diversity.
  • 👩‍🏭 Women accepting job offers has been a significant factor in increasing gender diversity in tech.
  • 🧑‍💻 The tech industry differs from other industries due to its consumer impact.
  • ❤️‍🩹 Companies should prioritize understanding and meeting the needs of their end-users.
  • 🖤 Lack of diversity in tech cannot solely be blamed on companies; other factors, such as graduate availability, play a role.
  • 🪡 Anecdotal evidence is insufficient; more data is needed to understand diversity issues.

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Questions & Answers

Q: How does the tech industry compare to other industries in terms of diversity?

The tech industry differs from other industries in terms of consumer impact. In industries like finance or media, consumers have more influence, leading to more diversity. Tech companies need to prioritize understanding and catering to their end-users' needs.

Q: Are certain ethnic groups over-represented or underrepresented in the tech industry?

The representation of different ethnicities in the tech industry is currently anecdotal. There is a lack of data on the number of graduates or applicants from different ethnic groups. More research is needed to understand the reasons for the lack of diversity.

Q: Is the lack of diversity in tech solely the fault of companies?

The lack of diversity cannot be solely attributed to companies. Factors such as the availability of graduates with relevant degrees from different ethnic groups also play a role. It is essential to consider all aspects when addressing diversity issues.

Q: How are end-users impacting the growth of the tech industry?

End-users are the driving force behind the growth of the tech industry. Companies need to understand their needs and create products that cater to diverse user demographics. The success of platforms like Twitter shows the importance of targeting and appealing to different user groups.

Summary & Key Takeaways

  • Viewing diversity as a social impact issue rather than a business issue hinders progress.

  • Tech companies should take a multi-faceted approach to address diversity, considering company and applicant behaviors as well as industry behavior.

  • Women accepting job offers has been a key factor in increasing gender diversity in tech.


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