- Startups - TWiSM #17/TWiST #155 with Joe Fernandez of Klout

TL;DR

Clout.com is a social media startup that measures and scores online influence and provides insights for businesses and individuals.

Transcript

ah finally this weekend social media is back on the this weekend Network I'm your new host Jason calacanis I'll be joined today by the CEO and co-founder of clout.com perhaps the most important social media startup today uh and I've also got Tyler Crowley with me for some insights good you're like what the he just say that was pretty I think that w... Read More

Key Insights

• ⚾ Clout.com measures online influence based on engagement, retweets, and mentions, rather than just follower counts.
• 🌱 The company plans to expand its network to include more platforms, such as YouTube and Tumblr.
• 👤 Clout.com's Chrome extension allows users to view the clout scores of Twitter users in real-time.
• 💯 The company is exploring partnerships with credit card companies and point-of-sale systems to integrate clout scores into everyday transactions.
• 👨‍💼 Clout.com aims to be a part of the fabric of the social web, providing insights and data to individuals and businesses alike.
• 💯 The company is planning to launch score insights, which will provide individuals with more information on why their clout scores change.
• 👨‍💼 Clout.com offers clout perks, where businesses can pay to target influential individuals for marketing purposes.

Questions & Answers

Q: What is a clout score?

A clout score is a measure of a person's online influence, based on factors such as engagement, retweets, and mentions, rather than just the number of followers.

Q: How does Clout.com determine a person's clout score?

Clout.com analyzes the data of a person's online activity, including their tweets and engagement with others, to determine their clout score.

Q: Can people game the clout score system?

Clout.com has measures in place to prevent people from gaming the system, such as monitoring for bots and ensuring the quality of engagements.

Q: How can businesses benefit from using Clout.com?

Businesses can use Clout.com to identify influential individuals in their industry, target specific audiences for marketing campaigns, and better understand their own online influence.

Summary & Key Takeaways

• Clout.com is an important social media startup that focuses on measuring and understanding online influence.

• The company offers a Chrome extension that allows users to view the clout scores of Twitter users in order to gauge their influence.

• Clout scores are determined by factors such as engagement, retweets, unique mentions, and likes, rather than just the number of followers someone has.