Nima Sensor allows user to test "gluten free" food in palm-sized smart device | Summary and Q&A

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November 16, 2015
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This Week in Startups
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Nima Sensor allows user to test "gluten free" food in palm-sized smart device

TL;DR

Two years ago, the company identified a market need for food transparency and developed sensors for detecting gluten, peanut, and dairy in food samples.

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Key Insights

  • 😋 The company identified a pain point in the market related to food transparency.
  • 😋 The sensors can detect gluten, peanut, and dairy in food samples.
  • 👤 The user interface was a major focus for the company in product development.
  • 🕵️ The company plans to develop disposable pods for detecting peanut and dairy in the future.
  • 🏛️ Squarespace is a trusted website building platform used by the company.
  • ❓ Squarespace offers responsive templates and affordable pricing options.
  • 👶 Squarespace supports ecommerce and regularly adds new features.

Transcript

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Questions & Answers

Q: What pain point did the company identify in the market?

The company identified that people did not have enough information about what they were eating, leading to a need for food transparency.

Q: What type of sensors does the company currently offer?

The company currently offers sensors for detecting gluten in food samples, with plans to develop sensors for detecting peanut and dairy.

Q: How long does it typically take for the sensor to analyze a food sample?

The analysis usually takes about two minutes, but the time can vary based on the amount of gluten present in the sample.

Q: What has been a major focus for the company in terms of product development?

The company has spent years developing a user interface and design that is both functional and visually appealing.

Summary & Key Takeaways

  • The company identified a market need for people to know what they are eating, leading to the development of sensors for food transparency.

  • The first product focuses on detecting gluten, but the company is also developing disposable pods for detecting peanut and dairy.

  • The user interface and design of the product has been a significant focus for the company.

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