The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Transcript
From 2010 to 2020, we had the golden years of deterministic matching where it was very easy to run an ad and understand with precision who installed the app. Maybe you didn't know their name, but you actually would know their IDFA and you could tie that to their PII. You can't  do that anymore. So, what that means is these ad networks are beco... Read More
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