a16z Podcast | How Many Taps in the Apple (Plus) Tree? | Summary and Q&A

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April 1, 2019
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a16z
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a16z Podcast | How Many Taps in the Apple (Plus) Tree?

TL;DR

Apple's recent event showcased their move to services, with a focus on privacy and curation, as they expand their offerings in news, TV, credit cards, and gaming.

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Key Insights

  • 👻 Apple's move to services allows them to cater to their existing customer base and enhance their brand experience.
  • 🤩 Privacy and curation are key focus points for Apple's services, offering a sense of control and self-determination to customers.
  • 💳 The expansion into news, TV, credit cards, and gaming showcases Apple's commitment to providing added value and simplifying complex experiences.

Transcript

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Questions & Answers

Q: How many subscribers does Apple currently have worldwide?

Apple has over 360 million subscribers globally, including subscriptions to apps in the App Store, making them a significant player in the subscription market.

Q: How is Apple differentiating themselves in the services market?

Apple is focusing on privacy, curation, and a family-friendly approach, ensuring that their services provide a sense of control and self-determination to their customers.

Q: What type of content does Apple News offer?

Apple News offers a curated experience, including articles from various magazines and publishers. The recent acquisition of Texture allows users to access over 300 magazines for a monthly fee.

Q: How does Apple Card stand out in the credit card market?

Apple Card emphasizes privacy, security, and a user-friendly experience. It integrates with Apple Pay and offers cashback rewards, making it an attractive option for Apple device users.

Summary & Key Takeaways

  • Apple currently has over 360 million subscribers worldwide, positioning themselves as a major player in the subscription market.

  • The company is strategically focusing on services to cater to their existing customer base and enhance their brand experience.

  • The announcements at the event included Apple News, Apple TV, Apple Card, and a game subscription, all aimed at simplifying complex experiences and providing added value to customers.

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