Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Transcript

I often say to find your audience's cultural erogenous zones so what it means is people have things that they either care about or don't and you're not going to change that so it's a huge lift to try to change someone's world view or their passions it's a light lift to take the thing you want to talk about and just shape it into to fit into their w... Read More