Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Transcript

an activation rate that falls in a lower percentage range maybe for most companies 5 to 15 percent is better than one that falls in a higher percentage range because it means that there's likely much higher correlation with long-term retention and you're really working hard to get most of your users to reach a state that they're not reaching today ... Read More