Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)

Transcript

when you're building a category you need to make sure that there is a category that's validated by analysts and directory sites and things like that but also you want to have a lot of traction in terms of thought leadership like why is this the category what are the unique kind of value propositions of this particular thing what are the pain points... Read More