The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

Transcript

I'm very clear that I'm a big fan of test everything which is any code change that you make any feature that you introduce has to be in some experiment because again I've observed this sort of surprising result that even small bug fixes even small changes can sometimes have surprising unexpected impact and so I don't think it's possible to experime... Read More