Ted Turner: Take Care of the Planet | Summary and Q&A

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April 27, 2010
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Stanford Graduate School of Business
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Ted Turner: Take Care of the Planet

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Summary

In this video interview, Ted Turner, the founder of CNN and philanthropist, shares insights on entrepreneurship, the role of business in society, and his passion for environmental sustainability. He discusses the challenges faced in starting new businesses, the importance of having a good concept and obtaining capital. He also talks about the need for integrity and being honest in business. Turner emphasizes the importance of addressing the root cause of environmental problems, such as population control and sustainable energy. He advocates for taxing polluters as a way to address environmental issues. Turner also highlights the role of education in creating awareness and action towards environmental stewardship. Overall, he encourages individuals to strive for success with a conscious, and to make a positive impact in the world.

Questions & Answers

Q: Ted Turner started his entrepreneurial journey at a young age. What were the challenges he faced in starting new businesses?

Ted Turner emphasizes the importance of having a good concept and obtaining capital as key challenges in starting new businesses. He also highlights the need for hard work and perseverance. Turner believes that it is crucial to have a clear vision and knowledge of how to obtain funding, as capital is essential for any business.

Q: What is Turner's advice for aspiring entrepreneurs?

Turner shares a quote that he often uses, which is "The secret of success in business is 'early to bed, early to rise, work like hell and advertise'." He believes in the importance of hard work, determination, and effective marketing. Turner also recommends reading his book for a more comprehensive understanding of the challenges and strategies in entrepreneurship.

Q: How have leadership challenges changed over time according to Ted Turner?

According to Turner, leadership challenges have not fundamentally changed over time. He believes that the key principles and strategies for successful leadership remain consistent. Turner emphasizes the importance of not forgetting to advertise and highlights the significance of effective leadership in achieving success.

Q: What motivated Turner to make the historic donation of one billion dollars to the United Nations Foundation?

Turner describes how the United Nations was in financial trouble at that time, and the United States was significantly behind in its payments to the organization. He believes that the United Nations played a crucial role in preventing World War III and considers it worth supporting. Turner wanted to contribute to the UN's causes, including children's health, climate and energy, sustainable development, and women and population initiatives, and he felt it was his responsibility to step in and provide financial support.

Q: What are the critical issues that the UN Foundation is working on, and what has it accomplished so far?

Turner explains that the UN Foundation focuses on eradicating diseases, particularly through partnerships like the one with the Gates Foundation to eradicate polio. He considers the potential eradication of polio to be a significant win. Turner also mentions the importance of advocating for and supporting the UN's causes, which include children's health, climate and energy, sustainable development, and women and population initiatives.

Q: Turner is passionate about environmental causes. What are his thoughts on climate change and the steps the US should take to address it?

Turner recommends turning out lights and conserving energy as a simple and effective step to combat climate change. He advocates for transitioning away from coal and oil and embracing renewable energy sources like solar, wind, and possibly geothermal. Turner believes that the US should tax polluters and focus on research and development in renewable energy. He also highlights the need for the government to multitask and work on multiple issues at the same time.

Q: What does Turner think the US should do regarding global dynamics and countries like China and India, which are projected to be the biggest producers of carbon emissions?

Turner believes that the US should tax gasoline and work on reaching agreements with countries like China and India to address carbon emissions. He also emphasizes the importance of stabilizing the global population and creating sustainable practices. Turner encourages the US to take a leadership role in global environmental issues and collaborate with other countries.

Q: How does Turner view the relationship between business and social impact, particularly in light of the negative reputation business leaders have gained in recent years?

Turner acknowledges that many business leaders have earned a bad reputation due to unethical practices, which he attributes to their desire for personal gain. However, he emphasizes the importance of integrity and doing business in an honest and responsible manner. Turner believes that business leaders should strive to make a positive impact and not just focus on making money. He highlights the need for leaders to take responsibility and work towards creating a better society.

Q: Turner successfully anticipated the 2008 financial crisis and transferred his financial portfolio into cash. What led him to make this decision?

Turner explains that he had lost a significant amount of money in the AOL transaction and wanted to protect his remaining assets. He wanted to ensure that he had enough money to cover his funeral expenses without burdening his children. Turner advises being out of debt by the age of 60 and highlights the importance of financial stability, especially as one gets older and job opportunities become scarce.

Q: Who were the mentors that influenced Turner's entrepreneurial journey, and what lessons did he learn from them?

Turner credits his father as his biggest mentor, as he taught him about business and the importance of profits and losses. He also mentions Paul Ehrlich, the author of "The Population Bomb," as someone he learned from in his research on population control. Turner emphasizes the importance of having mentors who can provide guidance and knowledge in specific areas. He also encourages seeking inspiration from successful individuals like Warren Buffet and Bill Gates.

Takeaways

Ted Turner’s interview provides valuable insights for aspiring entrepreneurs and leaders. He highlights the importance of having a clear concept, obtaining capital, and working hard to succeed in business. Turner also emphasizes the significance of integrity and making a positive social impact through business. He advocates for addressing root causes of environmental problems, such as population control and sustainable energy. Turner believes in the role of education in creating awareness and action towards environmental stewardship. He encourages individuals to strive for success with a conscious and to prioritize relationships and personal values over material wealth. Overall, Turner’s perspective emphasizes the importance of ethical leadership and sustainability in entrepreneurship and business.

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