The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)

Transcript

so over time a word can come to mean something that is beyond what that actual word means like disney means magic today you know volvo means safety those names are not good like if i just put it in a spreadsheet or one of those lists no one would pick it so that's kind of what i mean like the name is just part of the overall marketing the overall b... Read More