Jamie Kern Lima ON: Body Shaming in the Beauty Industry and Developing Unstoppable Self-Confidence | Summary and Q&A

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May 10, 2021
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Jamie Kern Lima ON: Body Shaming in the Beauty Industry and Developing Unstoppable Self-Confidence

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Summary

In this video, Jamie Kern Lima, the founder of It Cosmetics, talks about her incredible journey from being underestimated to becoming a successful entrepreneur. She shares personal stories of rejection, self-doubt, and the power of intuition. Kern Lima emphasizes the importance of mindset in achieving success and encourages listeners to trust themselves and believe in their own abilities.

Questions & Answers

Q: Why was the release of Jamie's book emotional for her?

Jamie felt emotional when her daughter opened her book because it was the first time she had shared the real stories behind her success. She wanted to show others that setbacks and self-doubt are not uncommon and that they are not alone in their journey. The book represents her transformation from not believing in herself to believing in herself, and she hopes to inspire others to do the same.

Q: How did Jamie deal with underestimation and self-doubt throughout her journey?

Jamie shares that she faced underestimation and self-doubt at various points in her life, including her career as a news anchor and when starting It Cosmetics. She recalls moments where she doubted her own abilities and felt like she wasn't enough. However, she also had a strong sense of self-belief and resilience, which allowed her to push through setbacks and continue pursuing her dreams.

Q: Can Jamie provide an example of a time she underestimated herself?

Jamie shares a story about a time when she had a strong gut feeling about redefining beauty in the beauty industry through her brand, It Cosmetics. Despite facing numerous rejections from beauty retailers, she trusted her intuition and persisted in her vision. She recognized that her worth and the worth of her brand were not determined by someone else's opinion and believed that she could disrupt the industry by showcasing models of all ages, shapes, sizes, and skin challenges.

Q: How did Jamie know she was hearing her intuition?

Jamie believes that everyone has intuition and a knowing within them. She acknowledges that it can be challenging to hear and trust one's intuition amidst the noise of self-doubt and external influences. She suggests that it takes practice and perseverance to build the intuition muscle. Jamie advises individuals to reflect on their past experiences and recall moments when they trusted their gut and it turned out to be right.

Q: What was one of the biggest rejections Jamie faced in her journey?

Jamie recalls a significant rejection she faced when a potential investor refused to invest in It Cosmetics. The investor told her that women wouldn't buy makeup from someone who looked like her due to her body and weight. Although his words hurt, she felt a deep knowing within her that he was wrong. The rejection fueled her determination to keep going and prove him and others wrong. Six years later, the investor reached out to congratulate her on the success of It Cosmetics, acknowledging that he had been wrong.

Q: How much of building a successful business is mindset versus skill?

From Jamie's perspective, mindset plays a more significant role in building a successful business, estimating it to be around 80-90%. While skills and knowledge in business are essential, having the right mindset, resilience, adaptability, and an unwavering belief in oneself are crucial factors for success. Jamie believes that where one comes from does not determine where they are going and that anyone can overcome limitations and achieve greatness with the right mindset.

Q: How did Jamie handle the pressure to compromise her values for success?

Jamie faced a dilemma when preparing for her first appearance on QVC, a live TV shopping channel. She was advised by consultants to feature young models with perfect skin, but she wanted to stay true to her brand's values of inclusivity and authenticity. In her moment of contemplation, she imagined the person turning on their TV and considered what she wanted to stand for. She ultimately chose to be authentic and showcase models of all ages, sizes, and skin challenges, even though it went against conventional wisdom. This decision aligned with her vision and values and contributed to the success of It Cosmetics.

Q: How did Jamie handle the fear of failure during her entrepreneurial journey?

Jamie confesses that she had moments of fear and uncertainty throughout her entrepreneurial journey. There were times when she didn't know how they would stay afloat as a company and faced numerous rejections. However, she believes that the fear of not realizing her vision and the potential positive impact on others was more significant than the fear of failure. Jamie's belief in her product, her intuition, and a relentless drive to succeed outweighed her fears.

Q: What does Jamie believe is key to overcoming self-doubt and embracing one's enoughness?

Jamie believes that it is a lifelong journey to overcome self-doubt and embrace one's enoughness. It requires practice, patience, and giving oneself grace. She suggests looking back at moments when one trusted their gut and made the right decisions to build the muscle of intuition. Jamie emphasizes the importance of recognizing that external opinions and societal standards do not define worth and that everyone has a unique journey and purpose.

Q: Can Jamie share a takeaway or lesson for individuals facing setbacks or rejection?

Jamie shares a powerful lesson she has learned throughout her journey, which is that rejection can be a form of protection. She encourages individuals facing setbacks or rejection to have faith that things may not make sense at the time but may turn out to be for the best in the long run. Jamie reflects on her own rejections and setbacks, realizing that they ultimately led her to where she was meant to be. She believes that resilience, perseverance, and trusting the process are the keys to overcoming hardships and achieving success.

Q: How does Jamie feel about the impact she's had and the importance of sharing her story?

Jamie feels honored to have made a positive impact through It Cosmetics and her personal journey. She believes that sharing her story and the real challenges she faced is important to inspire and connect with others who may be going through similar experiences. Jamie emphasizes the power of storytelling and vulnerability in creating connections and empowering individuals to step into their own greatness. She hopes that her book and her story will encourage others to believe in themselves and pursue their passions.

Takeaways

Jamie Kern Lima's journey from being underestimated to becoming a successful entrepreneur is a testament to the power of mindset and self-belief. She faced rejection, self-doubt, and challenges along the way but never lost sight of her vision and values. Kern Lima's story highlights the importance of trusting one's intuition, embracing authenticity, and persevering through setbacks. She encourages individuals to overcome self-doubt, recognize their worth, and believe in their own abilities. Kern Lima's book, "Believe It," provides valuable insights and lessons for anyone on a journey of self-discovery and personal empowerment.

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