Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Transcript

The tendency when you're in the chasm is, "I just need more customers. I should take any customer I could find," because we need revenue. It's like taking a match and running it back and forth under a log. It's not going to light the log. So how do you start a fire? Well, you start it by putting a little kindling, little crumpled up paper, and you ... Read More